What inbox management actually involves
Each working day the inbox is reviewed and processed: newsletters and noise filed or unsubscribed, routine questions answered from an agreed set of responses, invoices and receipts forwarded to the right place, and anything needing your judgement flagged with the context you need to act in one pass.
The measurable outcome is response time. Most clients go from replying within two or three days to acknowledging everything within business hours, which changes conversion on enquiries more reliably than any marketing spend.
